Search-optimised content for brand awareness
Your website was never meant to sit pretty in the corner and wait to be asked to prom. It’s one of very few online assets that’s really yours to do what you like with — but most small businesses don’t take full advantage!
Search rankings, now boosted by citations from AI, are still a huge highway of potential traffic to your domain. People have questions, and positioning yourself as a subject authority with answers makes you more visible to them.
It’s time to demonstrate your value and experience to show there’s proof in your pudding.
Why wouldn’t I just use AI for my content?
Good question! We don't hate AI, but...
Do you remember the last time you generated AI content that was actually enjoyable to read? That was written with care? That made you feel seen?
Yeah, me neither.
Information is in endless abundance now — but connection is where you can stand out. If your audience isn’t feeling, they’re not connecting. Until AI is as endearing to us as R2-D2, people will just boop-dee-boop right by in search of something more emotionally engaging.
AI has a place in content creation (in-house, we use it for parts of the ideation, planning, and editing processes) — but it can’t do all the work for us.
We have to pour in some soul!
How does the process work?
The exploration phase
First, we’ll sit down with you to talk about your overall brand tone, your ideal customers, and do some deep-diving into what matters to them and which problems you can help them solve!
Crucially, we’ll also talk about your areas of expertise and what we can draw on to add real credibility and experience to your content.
The research & planning phase
Next, it’s time to perform keyword research, which helps us to discover the best topics to cover and opportunities to stand out from competitors.
With this data in hand, we draw up a content plan and creative briefs to give everyone a clear roadmap of what we’ll write about and when.
The production process
Each month, we’ll have a video call to go through the outlines, adding your voice and experience to the mix. If you want to include insights from other specialities or perspectives in your team, bring ’em along!
With this, we’ll write your new content and send it over to you periodically for review.
When you’re happy with it, we’ll provide the final documents and suggested publishing schedule (along with all the keyword-rich metadata needed to sate hungry search engines), and can handle the posting and on-page SEO for you (if your site is on our website care plan).
How much does search optimised content cost?
Packages are on a 6-month minimum retainer, and include:
- Content planning and keyword research
- Royalty-free featured images
- Research and citations, where applicable
- Regular collaboration time via video calls
- Metadata snippets, excerpts and social share images
The teeny two package
An introductory SEO content package
Ease your way in with two short articles of between 500-750 words per month.
Ideally, you’ll want to allow around 30 minutes per month of collaboration time.
Smaller budgets and industries that can provide a lot of visual assets (photography, graphs, infographics, etc) to add in.
This starter package helps you dip your toes in so your blog doesn’t look sad and forgotten about while your brilliance is hard at work.
The feisty four package
The proper SEO content package
A solid foundation for your content empire to grow! This package offers four 750-1000 word articles a month.
60 minutes each month is a good estimate for collaboration time to get the best results from this package.
Medium budgets with a good deal of industry experience to share.
If you want to offer something new for your readers nearly every week and build up your valuable library, dramatically increasing the likelihood of being found in search results, this is for you.
The sensational six package
A comprehensive SEO content package
Not for the faint of heart, these six articles per month share a word count of between 6,000 to 9,000 words!
We’ll need about 2-3 hours together for some deep collaboration on this one!
Larger budgets and serious SEO plans — this beast of a package is a festival of fresh and thorough content designed to give your online presence a massive, evergreen boost of credibility and visibility!
We have a lot more flexibility in the output, too, with the option to mix long “101: Ultimate Guides to All You Need to Know” with smaller tidbit pieces as needed.
What if I only want one piece of content?
The solo
Just need one piece of sizzling content? We've got you!
If you just want one article for a particular purpose, we can do that, too!
The cost will depend on the article’s length, research required, and collaboration time as needed.
If you’d like a taste of what we can do, want to add to an existing package, or have a fear of commitment (we’re here to write, not judge!), then this is for you.
Can I repurpose my content elsewhere?
Of course — and you should!
Building a library of long-form content is brilliant for chopping up and repurposing to promote your business on other channels where you can demonstrate your brand tone and value.
For example, here’s a bunch of other stuff you could do with your content:
- Create a series of social media posts to promote the article on your domain
- Repurposing it as a video script or for podcasts (not everyone likes to read!)
- Use the excerpts in marketing emails and newsletters with links to the full article
- Collate a bunch of articles into the basis for a topic-specific book!
Results for organic content marketing build up over time, so let’s get started!
